About KidoChoice
Parents standing in a grocery aisle are asked to referee a scientific debate in about eight seconds. The apps that promise to help usually do it by scaring you: a red flag, a scary word, and no way to check the reasoning.
KidoChoice takes the opposite approach. We answer one practical question — how does this food fit my child's age? — and we show our work. That means a plain-language pediatric summary, a nutrition review tied to real pediatric guidance, an evidence classification for every ingredient, and optional safety details that separate what is established from what is still uncertain.
The Parent Beta focuses on packaged foods children eat and drink every day: baby food, infant formula, snacks, drinks, breakfast foods and dairy. Keeping the beta focused helps us learn whether the recommendation itself is useful before expanding into other product categories.
This is early, and we're showing it to parents and pediatricians to learn what's genuinely useful. KidoChoice only shows guidance when the exact product has enough verified label information to assess it reliably; the evidence library and catalogue are both still growing. Our editorial policy explains how the guidance is produced and updated.
What we're looking for feedback on
- Do the four guidance levels feel actionable without feeling alarmist?
- Is the ingredient evidence useful, or too much information at the shelf?
- Are the optional safety details clear without creating unnecessary worry?
- Does choosing a specific child age make the recommendation feel more relevant?
Contact us
Questions, corrections or feedback? Email support@kidochoice.com. For urgent medical concerns, please contact your child's clinician instead.
What is stored during testing
Your child's profile stays on this device. A saved profile can include a name or nickname, date of birth, selected food allergens, other considerations and optional notes. KidoChoice does not upload the profile, and the beta records never store your child's name, date of birth or medical details.
Beta records are tied to your account. If you join the Parent Beta, your record includes your verified email address, your beta participant ID, your confirmations at sign-up, the agreement version you accepted and when, timestamps, and your completion status. This part of the beta is not anonymous — it is linked to your account.
Scan and product feedback in the beta. For each product you test we store the barcode and product, the scan outcome, the age band and recommendation level shown, whether you confirmed the product was identified correctly, whether the recommendation was useful, and a structured reason when it was not.
Free-text answers are stored as you write them. The optional comment after a product, the free-text answers in the final survey, and the general beta feedback form are all saved as written. Please describe products and your experience rather than personal or medical details about your child.
Duplicate-review signals are hashed. To review duplicate submissions by hand, your beta record stores a random browser/device token as a hash and a coarse network signal as a hash. Your raw IP address is not stored in the beta record. These signals only prompt a human to look twice — a shared device or network never rejects anyone automatically, since households and neighbourhoods legitimately share both.
Separate operational records stay anonymous. Independently of the paid beta, KidoChoice may store anonymous records such as which rules fired for a recommendation, product searches that found nothing, and scrubbed technical error reports. Those are not attached to a beta participant, account or email address, so we generally cannot trace an anonymous row back to a particular person.
Beta data is used to administer the beta, prevent duplicate submissions, and improve KidoChoice's accuracy, coverage and usefulness. It is not sold and is not used for advertising. Records are kept as long as reasonably necessary to run the beta, analyse results and meet legal and accounting needs. The full terms are in the Parent Beta Participation Agreement, and you can email support@kidochoice.com with any privacy or beta question.